Actulligence.com | Strategic day before, Economic Intelligence| Actulligence.com | Strategic day before, Economic Intelligence” (French to English) (SYSTRAN translation)

Handy guide E-reputation for the companies (SYSTRAN translation)

Frédéric Martinet — Thu, 02 Sep 2010 12:04:04 GMT

There are a few weeks, Amine and Amal, of DigitalReputationBlog, launched a call to contributions to take part in a relative work on the e-reputatiojn bound for the companies.

The idea was to offer a guide relatively synthetic, practical, bound for the companies and produced by professionals often such impassioned and sometimes blogueurs, who work in the medium of the E-reputation.

The work thus joined together more than 20 authors who answer the questions such as: “Which stakes for the companies on the Social Web? ”, “How to measure the E-reputation? ”, “Which is the return on investment of a strategy of management of its reputation on line? ”, “Which devices to implement to measure the social Web?” …

Among the authors (sorry if I do not quote them all…) : Olivier Zara, Gautier Bore, Antoine Montoux (a former colleague ), Aref Jdey, Anna Athayde (my former owner ), Christophe Thil, Michelle, Laurent Magloire, Thibault Souchet of Spintank…

It is thus with much pleasure that I took the feather my keyboard Microsoft Wireless Keyboard 3000 V2.0 to consider the subject and to answer the two following questions (items 1) and 2))

1) Which stakes (opportunities, threats) for the companies in the social Web?

Web 2 died, lives the social Web, and soon which knows, the semantic Web.

Facebook, Twitter, YouTube: the business firms (even institutions) invade from now on numerical spaces in search of lost advertizing profitability or all at least degraded.

Which are the threats?

They are clear: not to control its image more. Deadened by decades during which the companies reigned on spaces of communication with blow of press releases and commercials, the communicating ones discovered the secrecy of Web 2: a cost quasi no one of publication and information circulation. The passage of the physical model (clipboard) and
advertizing executive (tele amongst other things) with the digital model of information circulation completely upset gives it. To publish information once takes time. To republish almost ad infinitum remains a not very expensive challenge accessible to all.

The companies feel dispossessed of their image (see “Wikipedia cannibalize the image of the companies of CAC 40” by Euro RSCG). They discover that it is not possible any more not to be ethical, not to be “sustainable development”, to sell bad products with debatable techniques. The single media 60 million consumers (the newspaper, the site) replaced the voice of this 60 million consumers who can express themselves, and who, even if it is still minoritairement, express themselves on Internet.

Finally the social Web is media of desintermediarisation. The company is vis-a-vis its customers in same space and cannot escape from it.

And then how can they benefit from it?

Can the true east question they benefit from it? Will the Net surfers let them they control a space which does not belong to them?
Opportunities do not rest in the social media. They rest in the change of posture. Exit the signal to bottom, the company must form part of a space, without accepting themselves the top as of others, while being available and while being honest. The word is launched.

Then obviously there are commercial opportunities. Obviously one can “buzzer” and to sell. Because yes, all the Net surfers are not mature. Yes one can make advertizing more profitable than elsewhere.
But with terms the true step of presence on the social Web it will be especially: there to be, be with listening and to make that the discussion on the social media has a real impact on the behavior of the company. Thus the companies will be able
to maximize the opportunities offered by the social Web when they see in the “insights” that they quote wrongly and through, another thing that means of identifying produced tracks of development “bankables”.

2) How to measure the E-reputation of a company?

It is a subject which I am fond of particularly and which I had the occasion to treat on several occasions.
And the answer is simple. To measure the E-reputation there is one means: the survey.

I often read that one can measure the ereputation in “counting” tickets or making relative requests in the name of a mark. But it is a big mistake.

This error transposed in the real-world would consist in saying that all those which are not expressed in media on you do not have an opinion on your mark, your company.

The e-reputation should be well what the Net surfers of you think and which is the impact of media Internet on your total reputation.

To segment E-reputation and reputation finally very short is to think that a Net surfer does not have an opinion of you through other media.

In short, the E-reputation is a a little smoky neologism, sociologiquement wobbly and statistically nonwhich occurred. There is no numerical reputation. There is a reputation very short.

And I repeat it the only way of measurement his E-reputation is:
- To build a sample of people according to the method of the quotas or other (CSP, age, geographical location, share of Net surfer equivalent to the population mother)
- To question them on the image which they have of you
- To try to know by which media this image was worked.

With final, I see more in the E-reputation such as it takes shape in the professional practices (consultants, companies) means of action on this total reputation: I listen (social media monitoring), I identify (negative axes to improve in my image, leaders), I acted (or not).

The e-reputation, it is finally to manage those which are expressed and to smooth its communication (cleaning, referencing, suppression of sites) or to build it (community managment, engagement, honesty).

3) And to finish some quotations with the flight:

“A e-reputation (although it is actually the reputation very short… until proof of the opposite, no consultancy is specialized in the reputation by Hertzian waves) that is not measured.” Thibault Shoveler duck/Spintank

“To make a strategy social Web without establishing it by the means of a constructive and rich relation with representatives of the generation Y comes down to going to the Country of the Wonders without carrying out the role of white Rabbit and from the insane Hatter, you will inevitably fall on a queen who will cut you the head.” Fabrice Epelboin, editor ReadWriteWeb FR

“it is essential to adapt to certain rules of play of the social Web: a level of transparency and humility more raised, a capacity of listening of waitings of the Net surfers, a will to engage of the useful conversations and creation of bonds of proximity.” Aref Jdey, DemainLaVeille

“the E-reputation is a a little smoky neologism, sociologiquement wobbly and statistically nonwhich occurred. There is no numerical reputation. There is a reputation very short.” Frederic Trip hammer

4) Remote loading

The work is available on my Slideshare or Actulligence in the Téléchargement part

See “the handy guide of L ` E-reputation to the use of the companies” on Slideshare
To download “the handy guide of L ` E-reputation to the use of the companies” on Actulligence

Tools of opinion/e-reputation day before: why that does not go (or if little…) (SYSTRAN translation)

Kamablog — Tue, 10 Aug 2010 08:00:45 GMT

In this ticket, I will describe two brakes with the use of software of day before of opinion and reputation; the editors I think will not want to be any to point finger the major weaknesses of the tools, well-known for any watcher who respects himself.

Between the collection, the treatment and the analysis of information, I treat here only search for information, which is the initial stage of any opinion day before (of bad techniques of research = of the nonrelevant results =des analyses beside plate etc…)

Most software propose to you to question sources qualified and relevant through an interface of interrogation of the sources by key words. To have tested many solutions, I hold to shout high and strong (and thank you Frederic to allow it to me) that for me, two blocking points are sufficient for me to pass some

1. Your target spheres have little chance to be represented.
The majority of the software proposes to you to question using key words a preset corpus of source. Out there is little chance that this representativeness of sources really corresponds to your requirements in sales leaflets: as we already underlined it at the time Frederic, the editors are constrained to set up of the “generic” corpora and little personnalisables: “economic reality the constrained one to develop generic software whose personalization is limited and sometimes even left to load of the users by the choice of the sources integrate, only possibility of customisation of the tool “. Frederic Trip hammer, Glances on the IE #29, May 2009. (and my answer on personalization on my blog).

The communities of Net surfers and the recipients which are clean for you thus have little chance to appear in the corpus of sources of the software. That the software indexes 5,000.30 000 or even 60,000 sources imports little, if spaces on which your communities are described are not taken into account: you will pass to with dimensions. It is thus necessary to develop the indexing of social spaces of your community and to integrate them in the middle of your strategy of research.

2. “Your Web” is moving permanent
One of the elements of success of the use of a software of day before specialized is thus the speed with which you can integrate sources in the corpus. At the beginning of the use of the software, you ensure that spaces on which your communities are described are well integrated into the corpus (or which you can integrate them yourselves)! As there is every day (or at least months), of new sources which interest you, it is absolutely necessary to be able to integrate them progressively. If the corpus of sources is static, it will correspond to your environment Web at a time T. If one cannot integrate the monitoring of a new petition on line, a Facebook group or a blog at once, it is not worthwhile (especially for the days before of crises, and not counting the time of the indexing….)

Certain editors fortunately propose to integrate into the beginning and progressively your own sources in the tool for collection. But that costs very expensive because it is necessary to take into account of the data-processing development! The more so as the Web being space in constant change, it implies a continuous data-processing development, “a kind of technological race” or the uses always have a time in advance. The integration of source, a challenge to take up.

Then how to make?

From these two major brakes, one of the solutions is to pass by software which absolutely integrates “open” research i.e which uses the search engines to detect the expressions on line. This method makes it possible not to be based on a preset, fixed and not-evolutionary corpus, and to pass in addition to continuous technological developments. Thus one detects the tendencies, the weak signals, one discovers the new universes of discussion, the new elements of languages, the new sources of the communities; one remains thus open to dynamic of opinion….

To continue and if you still have doubts about the use of the tools on corpus, I invite you to read this excellent ticket of No Man' S.

VIP: Camille Masson de Montalivet, special guest the time of a ticket (SYSTRAN translation)

Frédéric Martinet — Tue, 10 Aug 2010 07:59:05 GMT

It is the summer far from the bling bling straw huts, bar of beach, discotheques Ibiziennes and last places with the mode, some understood well where was THE places to Be: Actulligence.com.

In spite of a planning of August charged (yes, not, I know that can make laugh when that is said but if you reflect has certainly well there twice less work but one is 5 times fewer in the offices…), I have the immense honor to receive in Very Important blogueuse Camille Masson de Montalivet.

That made from now on many years that Camille is blogueuse highly skilled in the sector of the day before on Internet and the E-reputation. It created its blog, Kamablog, VeilleDOpinion.fr in November 2006 whereas it was still student with the ISTIA of Angers in master strategic information.

Since it a leading line of quality holds publishing seldom but regularly and taking time to write each one of its blilets to provide us his point of view of, his analysis.

Camille diffuses his current events by RSS and from time to time takes the time of Twitter.

At the end of 2007, Camille joined Spintank as Consultante. For those which would not know it, Spintank is a company specialized it to it management of the reputation in line and in the opinion day before, company launched by Nicolas Vanbremeersch so known under the pseudo numerical one of Versac and which has its blog Meilcour.

Only one regret in what relates to me for Camille: it is really very difficult to cross it at the time of the evenings of bloguor/watchers and other fashionable jokes of the Economic blogosphère Intelligence.

Long life with Kamablog, and while waiting to read all his next tickets on www.veilledopinion.fr, I leave it to you to take note of what it delivers to us today on Actulligence under the promising title of: “Tools of opinion/e-reputation day before: why that does not go (or if little…) ”

Once more it will not be known as that the set language will pass on Actulligence (and I swear you I did not push anybody with blog clasher)

http://veilledopinion.fr/

Are economic intelligence and documentary day before really established in the companies? (SYSTRAN translation)

Frédéric Martinet — Mon, 09 Aug 2010 08:18:33 GMT

Since the Marten Report of 1994, the economic intelligence made large projections. The subject becomes recurring in the media and the institutions. But, in the world of undertaken, how are the steps of day before or economic intelligence according to the name accommodated which one wants to give them? How are they deployed and which are the engines and the brakes in the projects of installation of cells of day before?

First of all, it seems important to make a short recall on what is the economic intelligence because of many difficulties are met on name itself.
By economic intelligence, one understands the whole of the processes of collection, of useful treatment and information circulation, in coherence with the strategic objectives of the company, for their exploitation, with the economic actors'” (1). This definition emitted in the “Report Marten “, Henri Martre specifies in addition that an economic step of intelligence must allow the security of the informational inheritance of the company. Any step of economic intelligence must be carried out in the strict respect of the legislation.
One consequently understands the various problems met at the time of the installation from an economic device of intelligence. The economic step of intelligence must be in adequacy with the continuation of the strategic objectives of the company. That under hears that the strategy of the company to minima is formalized and can be exposed with (X) responsible (S) the economic intelligence.

A strategic tool to direct the catch decision
The products of an economic step of intelligence are intended for the public ones varied. So of many definitions place the economic intelligence in hot line with the strategy of the company and consider that the economic intelligence serves only a handful of top executives in a company, other definitions, more pragmatic, consider that the economic intelligence is used for the decision-making processes in the company. That it is the person in charge R & D, and even of the engineer in charge of a project, a manager of Business Links or a product manager, all are brought to make decisions for which information is the crucial factor of decision making.
Obvious corollary with the diversity of public and the diversity also of the decisions to be taken, the mass of information to be absorbed by a device of economic intelligence is often very consequent, chronophage even very expensive.
They is there only the first obvious questions which arise since a company wishes to think of opportunity of setting up an economic system of intelligence. It will be noted in addition, that at the end of economic intelligence, unfortunately too often exploited in a context polemizes related to industrial espionage or in the world of the information, one often prefers in company the use of the term “takes care”.
Documentary day before or strategic day before or the days before trades (technological survey, legal day before…).

If the university literature makes a relatively clear difference between these terms, one finds cells of day before or economic intelligence indifferently in company, both being sometimes concretely difficult to differentiate as much in their organization that in their objectives.

The value of information

We will tackle the questions which raise the installation of the economic intelligence, the brakes which are met by the companies but also the criteria which support the implementation of it. In phase of opportunity study of the installation of an economic step of intelligence the first question which is often put is that of the return on investment.

Which benefit to wait of an economic step of intelligence? How to justify the investment in time and silver which will be deployed to initiate an operational device of economic Intelligence? One also finds this same question in the history of Quality. She is always opposed, rightly besides, with all the activities of support in the companies (such as defined in the chain of the value (2)). These activities not generating a directly quantifiable value It is requested from the persons in charge to build of them the indicators of utility (3).

While returning to one of the definitions of the value of information, one can raise part of this problem. “The value of information is equal to the difference between the awaited benefit of a decision taken without information and that awaited in a decision taken with this same information. (4)” Finally, it is a question of justifying the economic Intelligence by the need for knowing its environment and by the direct costs which can be generated by the ignorance of its environment or on the contrary the direct benefit being able to be withdrawn about it. It is easy to find examples or against example: a missed or identified invitation to tender too late, the failure of a supplier who could have been envisaged… as many examples on which one can put a cost and to which a company is highly likely to be already confronted.

Consequently, the installation of a device of invitation to tender day before in phases of evaluation of a device of day before can support the success of a project of day before by positioning it like a true directly calculable commercial asset. But this vision of the economic intelligence remains reducing: its interest goes same further if the metric ones can be more complex to obtain for the other indicators of performance and KING of a device of day before.
Acculturation constitutes one of the positive effects of an economic step of Intelligence.
To allow to the profit employees products of day before to better know their legislative, normative, competing environment but also to perceive also more finely the market trends.
The economic intelligence in addition makes it possible to understand the differences between various countries.
Lastly, in an increasingly moving economic environment, in which the professional paths are less and less linear, the performance of the teams rests from now on on their capacity to integrate new functions, to work in a new branch of industry, to adapt to it and to decipher the operating processes of them.

To rationalize the search and information circulation

Last point not to be neglected, the devices of day before and economic intelligence I must allow an optimization of the processes of data processing. That includes the means of diffusing it, of storing it, of finding it. One is today often vis-a-vis executives confronted with a superabundance of information going even until monopolizing a big part of their working time. Various studies thus studied the time which a framework in means devoted to the treatment of its e-mails, or even time that it passed to seek information' (5).
The devices of day before can devote part of their means to decrease the impact of the Informationnelle overload by rationalizing the circuits of diffusion of information and by facilitating the access to the data useful for the decision makers. Here as many points on which will be able to carry an opportunity study aiming at studying the return on investment of the installation of a step of day before and which will make it possible to raise certain brakes met initially.

Another of the brakes important which is opposed to the deployment of an economic step of intelligence is related to the division of information.

If many lecturers in “economic intelligence” insist on the fact that information is fully developed only when it is divided, it is with my direction to show a guilty naivety to believe it.
Information, as one saw first of all has a financial value since it can have the capacity to generate financial flows.
The division of information and rights of access
In a company, information thus has a value for that which holds it. IF this information can serve the interests of the company it can also serve the clean ends of that which will diffuse it and it will be able to draw a benefit (valorization of its function, of its competences, exceptional bonus, promotion…). All the projects of economic intelligence are thus confronted with the problems of division of information and the rights of access.
There is no done everything solution because the importance of this brake is closely related to the culture of the company. One will find this brake in an important way in the companies of the sector of finance and also in the industrial environment in which the importance of the secrecy is often proportional to the investments in R & D authorized.
To decrease the impact of this brake it will have to be taken care so that information evening divided and diffused but in a limited way, with those which will have a direct utility of it. It will be also checked that the software solutions used if it is necessary in the process of day before guarantee a compartmentation of reliable information compared to the authorized rights of access.

One will be able in addition to make sure of a better will to share information. One finds thus in certain projects of the marking systems individual (number of disseminated exploitable information, many reports of astonishment…) possibly matched premiums (financial).
Last brake that we will be able to approach, that of the complexity of the software solutions of data processing. Tool of crawling allowing to extract from information from Internet, information providers standard Factiva or Lexis Nexis, tools for automatic translation, cartography of information, speech-to-text for the indexing of the videos, search engines (enterprise search), Content Enterprise Management.

The phases of collection, treatment and information circulation recut finally a very heterogeneous software offer in which it is difficult to be found. It is in addition even more complicated for nona data processing specialist to understand how to harmonize this software as well as possible and to reconcile them with the existing information system.
The economic project of intelligence which was a project directed information can quickly be transformed into computing project.
But then, are there projects of economic intelligence which function in company?
Yes. And they are numerous. One can say that most companies of CAC 40 are equipped today with devices of day before and economic intelligence. They have sometimes besides several of them: in the subsidiary companies, in different the Businesses Links. If the theory of the economic intelligence preaches a centralized device, the companies quickly understood that the organisational brakes could not be raised also easily. By creating cells of day before near the users they supported the reactivity, the returned proximity of the service and thus of the comprehension of the problems and the level of integration of the problématigues trades by the watchers.

The projects multiply… finally
General coherence is sometimes guaranteed by a person in charge groups “economic intelligence” or responsible “a safety” or by a binomial for these two functions. One can also find projects gathering Knowledge Management and economic intelligence.
What arises however it is the diversity of the structures of piloting of the economic intelligence, the companies privileging the installation of an operational device while being based on internal structures already profiting from a network contributors and readers (studies économigues, documentation, day before marketing…).
Lastly, the E-reputation supported the awakening of the stakes of the day before on Internet.
Internet introduced an upheaval of the power struggles between consumers and companies.
The Web becomes a means of exposing the failures of the management of the relation customers of certain companies and even to expose the mediocrity of their products or services.
The companies are increasingly numerous to launch out in the installation of a cell of day before image while seeking to fully integrating it into their communication strategy and their risk management (integration of the problems takes care image in a logic of communication of crisis).
In addition, the emergence of this market supported the technological innovations and ergonomic in the software editors who propose to directed solutions users and whose exits (dashboards) are not without pointing out certain tools resulting from the world of the decisional one.
Most companies in any event today understood the major place of information in decision making. And they is well of that in question when one speaks about economic intelligence: to transform information into a genuine raw material of the productive device!

(1) Economic intelligence and strategy of the companies - Henri MARTEN, Philippe CLERK, Christian HARBULOT - General police station of the plan - Available to French Documentation - http://www.ladocumentationfrancaise.fr/rapports-publics/074000410/index.shtml
(2)    “The competitive advantage” - Michael TO CARRY -1986.
(3)   One will be able for example to consult various standards AFNOR on the costing of the Quality and the costs of nonquality: X50-126 normalizes: Management of quality - Guide of costing resulting from not-quality; FD X50-180 normalizes: Management of quality - Defects of contribution - Defects related to the not-quality of work in the creation and the use of the added-value; ISO/TR 10014 normalizes: Guiding lines for the management of the economic effects of quality.
(4)   Source: Huber, 1980, cité in Taylor, “Been worth-added Processes in Systems Information”, 1986.

(5) The study “Intel' S War one Overload Information” carried out by Basex and Intel and published at the end of 2009 showed that an employee of Intel spent on average 3:00 by days to treat e-mails including 30% of useless e-mails. It is a subject on which the association Information Overload Research Group, which gathers enquiring academics and enterprises, works and communigue regularly.

This article was published in Qualité References - April-May - June 2010 - Pages 37 to 39 in a special folder on the economic intelligence and the documentary day before coordinated by J. - F. Romain

>> Télécharger the article with format pdf

Job offers in economic intelligence: statistics Pole Employment (SYSTRAN translation)

Frédéric Martinet — Tue, 03 Aug 2010 11:56:03 GMT

September approaches and with him the end of the training courses. Soon tens of students will be rueront on the job market in the sector of the economic intelligence and the day before.

Luckiest will not pass by the box unemployment, recruited directly by the company having taken them in training course.

The CV and the covering letters, social the networking, will become main concerns for those which will not have anticipated the difficulty of fitting on the labor market and do not wade already inside.

As I underlined it here a few months ago, from now on these students in looking for a job have a chance: the economic function intelligence from now on is recognized through two cards ROME trades: M1402 Consultant management and management of company and M1403 Études and futurologies socio-economic, that I invite you to consult which are in addition downloadable with format pdf.

M1402 Consultant management and management D \ 'undertaken (172)

Socio-economic M1403 Studies and futurologies (150)

This first track will allow you can be to establish the dialog with the advisers of the Pole Employment or of the APEC or other which, do not hide we it, are very few to know the existence even economic intelligence.

But if that made now several months that this new nomenclature exists how much that represent-you there job offers?

The figures of exclusiveness on Actulligence All the statistics hereafter result directly from the statistics Pôle Employment over the period carrying of January to July 2010.

Socio-economic M1403 Studies and futurologies

This trade gave place over the period to 326 job offers in CDD and to 324 in TDCI. The missions in interim remain as for them more marginal with 64 job offers.

Without any surprise it is the area Ile de France which is the largest provider of job offers in the sector with more than very standard 37,5% of the offers of confused contract.

Also still without any surprise, the Rhône Alpes area arrives in second position with 13.6 of the job offers in M1403.

In fact the PACA, NordPas of Calais and Brittany are the following of this prize list with between 43 and 34 contracts suggested over the period.

Let us relativize a little all the same by specifying that in best case, the M1403 offers account for only 0,09% of the job offers diffused via Pôle Employment and that this pole position returns to Guyana. In Ile de France this indicator is established to 0.07%

M1402 Consultant management and management of company

Management and the management consultant of company represents a roughly equivalent volume since the Pole Employment recorded 655 job offers on this ROME code always of January to July 2010, all types of confused contracts.

The job offers M1402 are marked by a strong disproportion between CDD and TDCI since the TDCI are proposed in more than 57,5% of the cases. The Ile de France is dissociated particularly on this indicator since dasn 68% of the cases they are job offers in TDCI which its proposed.

It is there still without any surprise the areas of Ile de France and Rhône Alpes which propose the most offers with respectively 232 offers and 73 job offers. Nord/Pas-de-Calais Area (41), PACA (39) and Midday the Pyrenees (32) follow.

In proportion of the full number of offers they are Martinique and the Meeting which are at the head however, the full number of offers (respectively 9 and 10) being rather weak it is necessary to take guard with their weak significance statistics.

In Ile de France, 0.06% of the job offers are offers attached to the code ROME M1402.

In conclusion, my small personal complement of analysis which one does not see through the figures.

The codes ROME M1402 and M1403, although specifying competences in economic intelligence relatively remain “generic” trades gathering rather heteroclite competences. The economic intelligence is not a basic component and is not besides either a discriminating factor which will enable you to obtain the station. You will be able to take care for example to propose several of competences related to the function of this trade.

The code Rome M1402 proposes for example many names (Assistant/Assistante in organization; Listener/Listener in organization; Social listener/social Listener; Project manager in organization; To advise/Adviser in control of the change; To advise/Adviser in organization of company; Consultant/Consulting in economic intelligence; Consultant/Consulting in management; Consultant/Consulting in management quality; Consultant/Consulting in organization; Consultant/Consulting in organization and management; Consultant/Consulting in strategy/organization; Consultant/Consulting ergonomicist; Consultant/Consulting piloting of the performance; Director/Direct services quality; Engineer/Ingénieure - council in management; Engineer/Ingénieure - management consultant; Engineer/Ingénieure in organization; Person in charge of management and the administrative organization; Person in charge of the organization projects; Person in charge in economic intelligence; Person in charge in knowledge management; Person in charge in organization; Responsible services quality) but only one clearly stamped economic intelligence… with currently on France only the 2 poor small offers on name Consulting Economic Intelligence.

The market of the economic intelligence and the day before is a highly underground market. Certain job offers are not even published and sometimes when they are published they are it by respect of the internal procedures but the plays are often already made.

In the process of looking for a job in day before and economic intelligence, the construction of a true network giving access the job offers ahead first or to be made recommend is an basic element.

It should not be taken with light and for the most malignant students, they will have started this step well before the end of their training course.

Source: Internal statistics Pole Employment Pole Employment STMT (Statistical Job market) - Official statistic diffused by Pole Employment and the DRTEFP

To go further:

With unemployment but in economic intelligence on Actulligence
Inquire Emploi and economic intelligence: the results 2008 per François-Jeanne Beylot

To find a job in IE:

The impossible to circumvent site of Marie Mule: Take care and Tic
Anglo-Saxon recruitment firms specialized in the trades of information and the knowledge: TFPL and Known Hill Recruitment, Weekes Gray, Glen Recruitment, CILIP, the specialized sites LILY Job Net, and JobsForInfoPros.

Criteria of dangerosity and E-reputation (SYSTRAN translation)

Frédéric Martinet — Mon, 19 Jul 2010 06:40:51 GMT

The danger of the ticket of the malicious bloguor (anonymous) who will ruin your E-reputation at once it is a little to the merchants of the temple E-reputation for their customers what are the factories of atomic bombs of Saddam Hussein for the American media and the international community: the spectrum of the terror which makes it possible to make a jackpot on the local resources.

And due. It is difficult to envisage, to model what will occur on Internet. Moreover it is even difficult to supervise what is said on Internet entirely.

Then certainly one always will leave you one or two standard cases which makes really super too fear. Kind the aggressive kid who opens a Kryptonite theft protection device with a Bic pen.

But let us be honest… Do you know many the cases of it as those it where the known as destructor of E-reputation is an anonymity drowned in the mass of the Web? Do you know many companies which saw their situation ruined by a kid nasty piece of work 16 year old who is not happy with his telephone or his theft protection device?

The case Kit Kat VS Greenpeace to quote only him: if those which received the mail of warning of Greenpeace had been less animals, if the community to manage which managed the Facebook page had not been a trainee, one would not be to gargle in the conferences while speaking about “exit management” or of E-reputation… us also one would eat our Kit Kats nicely!

Thus within the framework of my projects I tried to build a grid of quotation of the risks for a ticket published on the Web and mentioning in evil the aforementioned undertaken.

I did not say that it was the grid of qualification of the century, passes everywhere and magic but I subject it to you. In addition it is adapted to my customer who was not frightened by the fact of informing several criteria because he has a volumetry of negative articles rather weak. It is also version 1 of this grid and according to the first quotations which will be carried out, the thresholds will be adjusted.

It rests on several individual criteria which make it possible to obtain a total note. And according to the total note of criticality one can return in procedures of treatment which are different.

The criteria are:

Pagerank: admittedly it has been for much among you probably but if one looks at the sites in PageRank from 7, I ensure you that a ticket which targets you above risk to make fly almost with all the blows.

The Type of sources. Typology is nonexhaustive but with a little passing one notes that a site whose business is to publish opinions of consumer is a little pl dangerous custom that Skyblog. Cf Stevie who has to leave his Jean worn the nap off to make a press conference following the report Consume Carryforwards…. And especially if it is their business to even judge to criticize you have little chance to arrive to a negotiation by amicable agreement for a withdrawal.

The author and his bonds with the information source which lodges it. The journalist all at the top of the scale of risk. Yes… it appears that they are due to freedom of expression (finally I speak about the true journalists and the true newspapers) and then especially they often nevertheless are recognized by the public and the other media that us poor blogueurs who we look at the navel between us overall.

Finally the activism of the ticket on the level of the comments or the posts in the case of a thread of forum. More there is activity plus you have chances that skids. And it is a criterion to be followed because a ticket in sleep can be reactivated continuation sometimes a problem which makes oil task besides.

One could have multiplied the criteria and there are others of them… I could also have said to you that if it is “expert” who speaks they are more dangerous but I had in this case need for the operational grid most objective possible.

Thus here is work (and I point out it is a work which was done specifically for the project on which I currently work.):

The red boxes represent a rather high threshold of criticality so that the threat is taken immediately with the serious one. Apart from these red boxes, all the points of each criterion are added and the total score determines the threshold of criticality of the publication according to the grid of correspondence hereafter.

The thresholds of this grid of correspondence are not solidified, they are to be adapted according to the needs and the means at disposal of the company to manage its reputation on line.

Here, for those which that interests to be able to take a little retreat on the tickets published and their potential impact, can be that will be useful for you. In what relate to me I prevent misusing the “bouh that it is malicious this ticket… You do not have a chance my good Mister but there if you do not do anything you will put the key under the door.” I always try to judge most coldly possible, in possible way the most detached what is published.

Last point for those which would like to categorize other sources in little in mass to have other quantitative criteria on the pages and/or sites, you can always resort to the small script which developed Sindup and even to serve you directly of their platform for that.

Publicity

RSF and Xerobank anonymisent the surfing of the journalists and dissidents (SYSTRAN translation)

Frédéric Martinet — Sun, 18 Jul 2010 16:44:55 GMT

When day before is made, the problems of anonymity often return: proxy furtive even rotary, hirings of proxys in cascade, station in DMZ to protect the remainder from the network and even station cut of the network on an ADSL line dedicated, etc…

In addition anonymity on Internet is also one of the concerns of many people who are in countries… how to say…. with tact… I seek… critics ascending propagandist.

A few years ago already now, at the time of the Olympic Games of China, country whose taste pronounced for freedom of expression and the right to information is not any more to prove, the collective of hacker Chaos Computer Club on the spot offered all to the journalists their Freedom Stick. A small USB key allowing to connect itself in any anonymity on Internet thanks to the use of a navigator exploiting TOR, the famous network out of onion.

For those which would like more on TOR, I advise you “TOR anonymise your surfing “.

For the side current events, TOR was illustrated lately in the case Wikileaks since it is thanks to network TOR precisely that Wikileaks could more or less obtain a lot of documents ocnfidentiels which emanated from China.

Thus let us be of agreement that anonymity does not want to say data security!

That it was for the small historical side.

Maintaining the innovation it is Reporters Without Frontières which launches, in partnership with XeroBank, a company of computer security based in Panama, the” Shelter anti-censures”.

XeroBank which in the passing was the company at the origin of Torpark, precisely the navigator being based on network TOR to propose a simple solution of confidential navigation on Internet, navigator who is called now xB Browser.

How does shelter function L” anti-censures?

The shelter anti-censures crypt initially all the data with the emission (safety), and the fact of forwarding to the recipient by a network pertaining to XeroBank of routers laid out throughout the world in a random way (anonymity).

This solution is provided free by XeroBank in partnership with RSF which proposes it to the journalists and to dissidents.

On Paris, RSF offers an access through a room of work with protected computers. Apart from this room, the dissidents and journalists have an USB key integrating a kit of connection protected to Internet.

For those which cannot recover the USB key, RSF proposes to discreetly send a login and a password which make it possible to the interested parties to be connected via the site of XeroBank to a protected connection.

RSF and XeroBank also will propose a lodging “refugee hosting” which will be able to lodge the blogs of dissident. Indeed it is sometimes difficult for them to find a shelterer, the latter often making the expenses of attack “nicely” are often thanked by their nice shelterer who prefers to do without this source of harmful effects.

XeroBank in order to reinforce the safety of its network thus opened will multiply the waiters relay in various European countries of which France.

Small detail: for those which would not be supported by RSF, the solution will cost 25 € per month.

Source: Le Monde - June 26th, 2010

Credit Photographs: obviously under CCommons Licence by Esther_G found on the Screens

http://www.ecrans.fr/L-Europe-n-aime-pas-l-anonymat-sur.html

Classification Wikio Economy July 2010 (SYSTRAN translation)

Frédéric Martinet — Mon, 05 Jul 2010 10:19:54 GMT

Each month, Wikio us gratifie of a classification of the influential French blogs.

This classification, although prone to many polemics and comments, remains for most blogueurs an interesting indicator (and developing) work which they carry out.

There exists in this classification several categories: all blogs, blogs economy, blogs techno…

And it is with immense surprised which I was contacted by a person from Wikio which announced to me that my blog, classified last month in 16th position of the classification Top Blogs Economie, had suddenly passed in 3rd position.

Without the Wikio classification not constituting for me a top priority which guides my publications, I am all the same forced to acknowledge that given always pleasure all the same!

Some thanks thus with:

My person receiving benefits and friend, Julien Bontempi, who worked with the development of this new site including of the functionalities which support valorization of it (functionalities of division, SEO,…)
In Gautier for his ticket” blogs of economic intelligence and day before in 2010”, with Camille for” How developing his expert testimony on a blog? “, in Michelle for her ticket “Feeling analysis blah…” and in Thibault for her ticket “To demystify the influence” who took of their time to propose contents which obviously interested the readers of Actulligence if I judge some by the repeat broadcast.

Thus the classification Wikio Economie of the month of July 2010, which will be officially revealed in the next hours, is following it for the first 20 places:

1	Blog of Paul Jorion
2	The-pump-have-phynanc
3	Actulligence.com
4	Blog d' Anthony Poncier
5	Econoclaste
6	Guilhem Bertholet Blog
7	Rich spirit
8	Blog Finances
9	Pierre-Olivier Carles
10	Envy to undertake
11	Loïc Le Meur
12	Who creases Jacques
13	Monetary creation
14	DéCHIFFRAGES
15	Economy Magazine
16	To demystify finance
17	the blog has lupus
18	BlogAngels
19	CORRIDORS OF BERCY
20	Turnover (S)

Classification carried out by Wikio

Good, that would astonish me that it is the same thing the next month but in any case, I benefit from the moment.

Mikados, the small weakness which will lose you (SYSTRAN translation)

Frédéric Martinet — Thu, 17 Jun 2010 20:40:25 GMT

Making following my last ticket relating to the invitation to tender for a service of council on the definition of the French policy of economic intelligence I will have needed some telephone calls and finally e-mail to know which is the happy winner of this invitation to tender temperately entitled: “service of assistance to the step of construction of the policy of French economic intelligence and accompaniment of the new team”.

It is finally the company Mikados which gained this invitation to tender for a budget of 122,500 € HT.

Congratulations thus with Mikados.

But will tell me Mikados it is who?

Mikados is a society based in Boulogne Billancourt and founded in 2003 by Clotilde Gilded-Montcoudiol, Consultante & Coach.

While leaning on the course of Clotilde Doré one also sees that in the past she worked for the company Mercer Management Consulting between 1991 and 2000.

[For information Mercer is a fililale of Marsh & Mc Lennan, which also holds Kroll (finally more precisely which held Kroll until this June 7th, 2010…)]

Although that is not the object of this ticket it seemed to me interesting however to look at the profile of some other speakers who gravientent around this project.

First of all Olivier Buquen, who before becoming our Mr Economic Intelligence worked like Vice President at Plastic Omnium and which was also responsible for the Business Development between 2002 and 2004 and 2008 and 2010.

But which thus dealt with the Business Development between 2005 and 2008 at Plastic Omniun? It is about Pierre Christophorov who on its side was also senior associate between 1997 and 2004 at… Mercer Consulting Management.

Useless to specify that one finds several intersections between Mercer Management Consulting and Plastic Omnium. The two companies had obviously business connections.

It is owl nevertheless the social networks. One can look at what people did in the life, knowledge which they crossed in their professional paths. In fact, Facebook it is much less useful than the professional social networks….

Finally here is, the project has quite advanced and not later that this morning, Mr Buquen presented in front of a floor of professionals of the economic intelligence, the new public policy of French economic intelligence. Wait & see…!!!

PS: soon more pragmatic things on Actulligence. Is not necessary to talk cock either.

To demystify the influence (SYSTRAN translation)

Thibault Souchet — Wed, 16 Jun 2010 14:33:29 GMT

In this ticket, I will speak about a swearword: the influence. Let us pass on the psychological and different definitions to retain only essence of it: the influence, it is the capacity to make adopt a behavior or an opinion with others, and this without resorting to the force or the fraud (one thus does not speak about handling).

In the ecosystem of the Web, one speaks much about “blogs influential” and “influenceurs”. In particular in the trade of the day before, in which it is very important to know to treat on a hierarchical basis the sources to avoid finishing asphyxiated by its wire RSS.

Very well. Only do these influenceurs they influence which? In connection with what? How do they make? Many would like to become “influenceurs”, this beings quasi-divine to which one lends the power to mobilize connected crowd (and I said “connected well”). I do not claim to answer all that in a ticket, but only to give some ideas which come me to mind, resulting from my daily observations.

Already, the influence that does not want large thing. Of course, there exist blogs extremely read, which make authority in their field, held by specialists, who constitute network nodes impossible to circumvent. No the problem. By unearthing certain information, while carrying a lit analysis, they can make reflect the readers, mobilize them, even make go up a subject in the traditional mediums.

Only, it is necessary to take guard with the deforming prism: I do not have figures under the hand, but even the first blogs of the classification Wikio (a little Graal any bloguor worthy of this name… even if there would be no badly things to say on this famous classification) will almost never reach Mrs Michu which hears of “buzz” only to the tv news.

When a bloguor is described as influential, it is necessary to keep in mind which its prose relates to only one negligible part of the population. And still, one can be “influential” within a specific community (the specialist in the news technos, the specialist in the growth in cactus, etc) and not in another (not sure that the blogueurs of the “Political” category of Wikio receive many backlinks on the part of the blogueurs “Scrapbooking”. Finally I say that…).

On the other hand, an interesting positioning, and about which one speaks much less, it is that of the relay of opinion: a blog, with the intersection of different communities, able to make circulate information between the public ones which, usually, do not have anything to say themselves on line. It is the case of the blogs of economic or legal popularization for example. Or of the specialized journalists.

To finish, some words about of the aforesaid measurement influences: Attention with the fair promisess. It can be reassuring to see in front of oneself beautiful indicators (scores of influence and others), but often, these indicators mix actually bits and pixels and do not want inevitably to say large thing (concretely, to add PageRank, the number of comments and I pass from there…).

Moreover, it is impossible to set up a methodology of coherent measurement because, the Web being characterized above all by the richness and the diversity of its spaces of expression, he is quite simply heretic to compare the site of a national daily newspaper (with an inevitably exponential audience of share its democratization) with a blog and his hundreds of daily readers…

To know which counts on line, on which subjects, it is important, it is obvious. But to know to keep the measurement of the things and to adapt our traditional diagrams of thought to this new space of expression which is the Web is also.

Author: Thibault Shoveler duck | Spintank | Cabbage ticket | @ThibaultSouchet

See also other tickets on Actulligence:

October 2009: E-reputation and Indicator
November 2009: Let us demystify the E-reputation: the return